Search Engine Domination
Having a single website allows you to showcase all your services in one place. Imagine having multiple websites, each of which focus on a different service altogether, or a different store location. A single e-commerce website is likely to contain hundreds of pages which describe each product in detail.
Having multiple micro websites would allow you to categorise the products and list them in their respective niche website. If you have a number of branches or locations across a state or country, each branch could have their own website, feeding into the main ‘Head-Office’ website for the common business features, but containing products or niches unique to it’s own branch, that all the other branches link into for that purpose, and so on.
In simple terms, multiple niche websites or micro sites support the main website by focusing on the content and driving traffic to the main site. You should build multiple niche sites only if you have the required experience in each niche.
You must also remember that each micro site requires time and resources dedicated to it, and should have its own seo applied to it.
You Can Build Multiple Niche Websites In The Following Way:
- Use a different domain name for each micro site.
- Create a sub domain for every niche website.
- Create sub folders within the main website.
Each of the above can be used depending on the resources available to you. But, the best results for organic seo will be achieved by creating a different domain for every niche website.
Advantages of Having Independent-Multiple Niche Websites:
Independent Brand Identity.
Each of the micro websites, using Good Website Design, can portray their own identity, as well as that of the main website. The corporate colour scheme and logos etc could be the same, but each micro site could promote its own niche to its own unique customer base.
Increase in Quality Back Links.
You can link each of your micro sites to the main website. This will increase the number of good quality back links to the main website. Eventually it will lead to higher ranking and more traffic to the main website.
A Number of Authoritative Websites.
If you optimise the micro websites well with a seo package, over a period of time they will begin to hold well on their own. Such websites go on to become authoritative in their niche. This makes the entire experience of creating micro sites worthwhile and truly cost effective, as each attracts it own unique customer base.
You Can Expand Your Online Empire.
Multiple niche websites give you a chance to take your business to the next level. Once your micro sites start ranking well in search engines, you can focus on getting into the top results of other niches.
You Can Tap Into the Needs of the Visitors.
Web Analytics tool plays an important part in understanding the visitors behavior. You can use the web analytics tool to understand the influence of your micro sites in every country. This will enable you to analyse the market of your services in other countries. You can gain important insights and make strategic decisions for your business with this data.
The most successful example of multiple niche sites is that of Google. Google has tightly integrated all its micro websites (e.g. Google AdWords, Google AdSense, Webmasters Tools etc) and turned each of them into an authoritative website.
Building multiple niche websites and maintaining them is not an easy task and should only be undertaken by expert website designers, web developers and an experienced seo company who has done this successfully before. With enough time and effort though this is a sure fire way to secure dominance in search engine results.
Contact Thinking IT about having multiple websites for your business.
Remember Each Website requires Hosting
Each of the micro websites will need to be hosted; and Thinking IT has thought of this, allowing our customers to take advantage of cheap hosting.
Hosting simply means having your website url ‘published on a server so it can be viewed by the world as a website page, or pages. Thinking IT allows our customers to host multiple websites; i.e. multiple url’s with a Web Site Hosting Package second to none. Only customers of Thinking IT can take advantage of our cheap hosting though, and may have as many url’s hosted as they like.
Contact Thinking IT about your Hosting requirements today.
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