Google on Link Building

Social Networking Links

Google Shares Its Viewpoint on Earning Quality Links Quality Link Building is About the Long-Term. SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google's view on spammy links. In a new post to the Google Webmaster Central blog, the company has expressed its most recent viewpoint on earning quality links. The first piece of advice Google gives is to get involved … [Read more...]

Why Social Networking

Social Networking

As I talk to clients, and discuss adding Social Networking to their Search Engine Optimisation Strategy, I often get asked the question, why Social Networking? and as I research information for clients, I come across statistics, facts and figures, and have been asked to include as a fact sheet. Feel Free to add some you come across. If six months ago, it wasn’t a compelling case to consider social media in the marketing mix, then this hopefully might change your mind... Facebook claims … [Read more...]

SEO Tips: Get More Traffic with these 10 Important Inbound Links

SEO Website Tips

SEO Tips: Get More Traffic with these 10 Important Inbound Links Don't overlook your inbound linking strategy as you think about search engine optimisation for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimisation is that sites with a variety of high quality back links rank higher in the search engine results pages. Why are these links to your site important? They can...     • bring … [Read more...]

Do We Need Twitter?

twitter

Does the World Need Twitter? Why Twitter is Getting Away with So Much Downtime Twitter users know that the service goes down fairly often, but that doesn't seem to alienate them. While Twitter has certainly had its issues with user retention in the past, it continues to grow. Last month, the site grew by nearly 10% (over the previous month) by our estimates, with total registered users estimated at 122 million. That's not Facebook-like numbers, but it's pretty significant. What makes you … [Read more...]

Social Networking Tips

Social Media

Learn how to make social networks a large source of traffic for your website. Many companies have a Facebook page, but is your own site driving social participation? If not, it should be. With the advent of social feeds—a live stream of friends' activity shared on social networks like Facebook and Twitter—consumers can more easily rely on trusted personal relationships to determine what's worthwhile to read, watch, play and buy online. For many, the conclusion is startling. Referral … [Read more...]