The Client: www.used-cars-adelaide.com.au
Project Brief: To create a website that displays used cars, with a featured image and smaller images, that can be enlarged in a user controlled slide show light box. Each used car page is to show a description of the car with its price, and also the many features of the car, plus then promote the used car dealer advertising that particular used car for sale. The web page is to allow for a visitor to input their details, making an enquiry for more information to the dealer, which then emails the request to the dealer.
Search engine optimisation is required in this highly competitive market. Advertising space is required to cater for a variety of different methods.
The client took advantage of the many website design services ThinkingIT has; making us the one stop shop for all aspects of a website.
The website was built with a content management system that allowed easy uploading of each used car for a specific dealer. Each used car dealer has their own page, which prompts the visitor to view all of the dealers current stock in a list. Each used car dealer has 3 templates allowing for used cars, used utes and used 4×4 vehicles.
The home page of the website design lists the most recent used cars uploaded.
Visitors can search by a variety of methods; with a category menu for different vehicle types, or by choosing location, or by selecting a dealer. Each page includes advertising areas that allow for the different types and formats of advertising.
The website via the cms, allows for the removal of the used cars sold in a way that further optimises the site, without creating any broken links.
Dealers can be easily added and removed, and if the used car dealer has their own website, the dealers pages with their advertised used cars optimises their own website with many quality inbound links.
Each page includes search engine optimisation for the make and model of the used car in Adelaide, and many of the pages rank number 1 in all the major search engines. The site itself ranks 1,2 and 3 for many competitive keywords, but does not compete against the dealers advertised own website, optimised by ThinkingIT.
It should be noted that the used car dealers displaying their cars for sale on used cars Adelaide do not pay anything for it. The dealer simply emails the images, car details and description through, and their cars are uploaded for free.
The site also includes areas for promoting specials, and cars of the month, which increases visitors to those particular cars.
Visit the site » used cars Adelaide
