What is Email Newsletter Marketing? and Why Email Marketing Works!
Email Newsletter Marketing is a way to stay in touch with your current customers, and can be part of a ‘Customers For Life’ program, as well as sending attractive email newsletters to prospective customers. It is very obvious the cost involved once set up is well nothing; and studies from numerous sources support email marketing leads in Return On Investment (ROI) even for those businesses that pay for an ongoing Third Party Business to manage their email marketing campaign.
The Direct Marketing Association, reports that commercial email marketing delivers an astonishing ROI when compared to other media; $57.25 for every dollar spent on it, compared to $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email marketing.
Now imagine that you did not have to rely on another company to send out your email newsletters for you, manage them, and pay them. Imagine having the ability to manage your email newsletter campaign your self, and be given the rules on how to Increase Email Clickthrough.
ThinkingIT delivers you an email Newsletter Marketing solution tailored to your business and / or budget.
Read about the Features our Email Newsletter Marketing can do:
Professionally Designed Email Templates
Thinking IT Newsletter Marketing includes professionally designed email templates that have been tested to work with all email clients including Outlook, Gmail, Hotmail, Yahoo, etc. and is tailored to your specific requirements; for example you could have a ‘Thank You’ email sent to customers who have purchased from you, a ‘Special Offer’ email newsletter template that makes people aware of specials you have; or perhaps a Sale.
There is no limit to the number of email templates that you can send, and research suggests that your data base should be emailed 6 times a year, and not all should be ‘sales’ oriented. For example how would you feel receiving an email saying ‘Happy Birthday’ with no sales inference?
Campaign and Link Tracking Reports
For each email newsletter campaign your send, you can see exactly how many were sent, how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and much more.
Integration into Any Website
Our Newsletter Marketing comes with a built-in form creation wizard to creating subscription forms that you can place on your website to collect the visitor’s details. If you have an existing email subscriber list, or data base of details, chances are this can be imported into your new system, saving data entry.
Create and Send Unlimited Autoresponders
You can easily create and send unlimited autoresponder emails on autopilot. Imagine being able to send an email out after someone has contacted you, automatically. Take it a step further and only send autoresponders to subscribers who match certain criteria, such as a particular age, location or product interest etc.
Integrated, Automatic Bounce Handling
Newsletter Marketing makes it easy to remove bad email addresses, or spam from your contact lists with its built-in bounce handling engine. We Simply setup an email account to accept bounced emails when you send a campaign and the system will automatically take care of the rest.
Unlimited Personalisation Options
Create custom fields to capture additional details about people subscribing to your mailing lists, which you can then use to personalise the subject line and content of any emails you send out.
Integrated Campaign Editor
It’s easy for you to use the built-in campaign editor to create visually stunning newsletters, promotional emails and flyers. If you can use Microsoft Word, you can use our Newsletter Marketing system and one of the integrated templates to create an email campaign in around 20 minutes, or you can take advantage of our Graphic Design department to do this for you.
Email Campaign Scheduling
After you create an email campaign, it can be sent immediately or can be scheduled to be sent at any time in the future using the built-in scheduling wizard. You can even set it up so that you can see what is going to be sent out each day, then press ‘Send” and the different emails will be sent.
Create HTML, Text or Multipart Emails
You have the option to create HTML-only, text-only or multipart (HTML and text) emails. When you choose multipart Newsletter Marketing will automatically deliver the most appropriate format to each subscribers inbox, depending on whether their email client can display HTML emails or not. This way you have the best chance of getting your email delivered to the recipiants Inbox, rather than going to their ‘junk mail’ folder.
Whether you need a world class self-managed email marketing software for your email marketing or prefer a fully managed email marketing campaign service, ThinkingIT have the technology, expertise and experience. Your email marketing and communication goals will be achieved on time and budget.
For small businesses we also have stand alone solutions, tailored to your business needs that can be easily set up on a computer, and can be as automated as you wish.
Find out how an email marketing campaign can improve your bottom line, and increase customer retention; contact ThinkingIT about Email Newsletter Marketing today.
