Google on Link Building

Social Networking Links

Google Shares Its Viewpoint on Earning Quality Links Quality Link Building is About the Long-Term. SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google's view on spammy links. In a new post to the Google Webmaster Central blog, the company has expressed its most recent viewpoint on earning quality links. The first piece of advice Google gives is to get involved … [Read more...]

Google Caffeine

Google Caffeine

Google Announces the completion of a new web indexing system called Caffeine. "Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered" says Google's Carrie Grimes a Software Engineer. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before, carrie went on to say. Some background for those of you who … [Read more...]

Why Social Networking

Social Networking

As I talk to clients, and discuss adding Social Networking to their Search Engine Optimisation Strategy, I often get asked the question, why Social Networking? and as I research information for clients, I come across statistics, facts and figures, and have been asked to include as a fact sheet. Feel Free to add some you come across. If six months ago, it wasn’t a compelling case to consider social media in the marketing mix, then this hopefully might change your mind... Facebook claims … [Read more...]

Search Engines Love Blogs

Search Engines Love Blogs

Search engines love blogs from Thinking IT Australia It's no wonder, because a company that has a blog is serious about succeeding on the web and is actively involved in their online business. Companies that have consistently updated blog content with back links to their main company site and it's interior web pages will always perform much better in the search engines. So, why don't most companies have a blog? The answer lies in one simple word: COMPLACENCY Yes that's right. You … [Read more...]

Do We Need Twitter?

twitter

Does the World Need Twitter? Why Twitter is Getting Away with So Much Downtime Twitter users know that the service goes down fairly often, but that doesn't seem to alienate them. While Twitter has certainly had its issues with user retention in the past, it continues to grow. Last month, the site grew by nearly 10% (over the previous month) by our estimates, with total registered users estimated at 122 million. That's not Facebook-like numbers, but it's pretty significant. What makes you … [Read more...]

Launch a Business Blog

Business Blog

Are you thinking about launching your business blog? You're not alone. A recent study revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of thousands of dollars in revenue each year, with figures for large corporations typically much higher. So, business blogging is becoming a mainstream marketing tool. That does … [Read more...]