Ecommerce Websites Adelaide Businesses Can Sell From Profitably.

If you have products for sale, you should have them on your website so people can buy them electronically over the internet, hence the term electronic commerce or e-commerce for short.
Online shopping for retail sales has increased markedly recently, with people discovering it for the first time becoming repeat users of the service due to its ease, convenience and often cheaper perceived price.

Benefits of an Ecommerce website

Most Adelaide businesses that operate a ‘bricks and mortar’ shop have a very basic website, with very limited information on the products they have for sale. Their website serves as a way to let people know their address, hours of business, a contact phone number and may have a contact form. One page is generally set aside to talk about the range of products available for sale in broad terms and that’s about it!

These same businesses complain about the success of their online competitors as they watch their sales volume and profit slowly erode away. They do however spend a large amount of time with their Facebook page, justifying the effort with the very few sales it actually generates.

Online shopping is on the increase! If you don’t have an e-commerce website with your products customers can buy, they will buy online with one of your competitors!
Shopping is a NOW business. Hoping customers will come into your shop later will mean a loss of sales and long term customers.

Your web site is your business online. Why not have your website sell for you 24 hours a day, 7 days a week?

Thinking IT has built amazing ecommerce websites Adelaide business use to sell products, services, memberships and downloadable items.
We can build a custom e-commerce website designed specifically to meet your needs from a single product sales page, to a multi product online store with multiple categories, brands and items too.

Wand Warehouse

An e-commerce website that dominates in SERP’s due to the SEO work Thinking IT has done.

Wand Warehouse sells a huge range of high quality massage wands lotions and oils across Australia.

Take a Look

Cytology Association

Able to pay online for different types and levels of membership, The Australian Society Of Cytology (ASC) also has a shop that sells books, Cd’s and digital downloads.

An example of a e-commerce website that accepts payment for services and products.

Take a Look

Adult Sex Toy Wholesalers

One of the largest ecommerce websites online, there are over 5,000 products on offer covering over 50 categories.

The home page and many of the inner pages have custom designed graphic banners to attract attention.

Take a Look

Below are 10 benefits of ecommerce websites Adelaide businesses need for their financial success.

Greater Profits By Selling Online

It is the shopfront of your business on the internet
Get additional sales by selling to new customers
Sell multiple products in ‘bundles’
Save money and time on printing and advertising costs
Promote & sell your products or services easily
Get paid first and keep the profit upfront
Build lists of customers for e-marketing offers
Expands your ‘bricks and mortar’ footprint online
Can leverage Facebook and Google to advertise with PPC campaign
Cheapest, most cost effective way to sell

The depth of what’s possible to include on e-commerce websites from a functionality point of view is endless, but there are some basic principals every online shopping website has.

Products Images
A picture is worth a thousand words. It is critical to put up quality, clear images of the products you have for sale online. There should be at least 3, showing different view points such as front, rear and side.
A ‘lifestyle’ image showing the product in use will always be of benefit. Suppliers can be a good source of images, after all it’s in their interest to help you sell their products too.
Product Name
Keep the name as simple as possible, but always include the amount/size/colour if applicable. Including the brand name can increase credibility if it’s well known in the community.
There are different ways to handle products with options. They can be listed separately or customers can select from dropdowns.
Product Short Description
A brief description of the product makes it quick for people to decide if they will investigate further.
Product Long Description
Paint the picture with words. Describe the product with as much detail as you can. The customer should not have any questions that stop them from making a decision to buy.
Instructions for use, tips, ingredients etc. are all things that should be covered.
Product Categories
Products should be placed into categories that make sense to customers looking for a particular item. Try to resist the temptation to place a product in several categories, unless you have set up a hierarchical category system, i.e. sub-categories, in which case it will be shown in all ‘parent’ categories too.
Search Filters
Make it as easy as possible for customers to find what they’re looking for. Include a search bar or filters so only items that match the selected criteria are shown.
Menu’s and graphic banners are another way of making it simple for customers to find what they’re looking for.
Upselling
Customers do like options and getting something for nothing. Showing alternate more expensive options along side the product they’re looking at will encourage some to up-grade.
You can also try selling linked products once people are in the shopping cart/checkout area. Again, some people will grab items, some won’t, it’s no different to items placed near the cash registers at the shops.
Payment Gateway
What method of payment are you going to accept? PayPal and Visa/Mastercard credit cards should be options. Yes there are transaction fees based on amounts, but as with all bank fees, they’re something you have to live with.
Shipping Options
Australia Post is the major player in the Australian market, offering Parcel and Express Post options. Business accounts are easily set up and volume discounting will happen as you build up your sales.
Incentive Banners & Coupons
Specials, discounts, limited time offers are all options you can take advantage of with your online shop.
Good e-commerce websites will have a layout that includes areas for promoting categories and products you’d like to move with graphic banners.
E-Marketing Opt-In
Keep in touch with your customers with email marketing campaigns. You can set up membership/loyalty options, then have attractive emails sent out to your subscribers.
When handling e-marketing it’s best to think of your own experience. You don’t like spam, you don’t like to be bombarded too often, so treat your customers how you’d like to be treated.
Inventory Control
Keep track of your inventory and accounting simply. There are many options available that automate the process, warning you of low stock levels you need to re-order and ways to keep your manual accounting to an absolute minimum.

Selling online is one of the few remaining ‘Free Market’ opportunities, so your business ethics will be judged by consumers.
Don’t mislead your customers with incorrect information. A bad experience will cost you money especially with regards to reputation.

Thinking IT can build you an amazing ecommerce website so you can sell products, services or downloadable items online to a whole new market of customers.

We use WordPress plus Woo Commerce to create custom e-commerce websites designed specifically to meet your needs, whether it be for a single product sales page, or a multi product online store with multiple categories, brands and items.

No project is too large, or small, having built ecommerce websites Adelaide businesses need, ranging in cost from $10,000 to $500,000.

To keep costs low, Thinking IT can set everything up for you, then show you how to maintain your store yourself with a content management system.

After An E-Commerce Website Design That Ranks?

Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, Thinking IT can design a stunning UX ecommerce website for your business and make sure it ranks at the top of all search engine result pages (SERP).
After discussing your goals and analysing what you require, Nigel will be able to let you know exactly what the costs will be to meet your unique needs.

At Thinking IT, we can handle everything to make your online presence a success. From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media or PPC marketing.