Email Marketing Adelaide Businesses Can Use For Growth.

Emails have been used as a cost effective marketing tool by many large companies for years. While unwanted emails (spam) is on the increase, many of us have and continue to subscribe, directly and indirectly to e-marketing offered by retail shops.

Second only to search marketing, the most cost effective form of marketing available to your business, email marketing when combined, especially with ecommerce websites, has proven its worth when done properly.
The exact return on investment (ROI) can be tracked and is the best way to increase the number of repeat customers and the average sale amount, while moving the stock you want sold.

As with every part of your business, success comes with knowledge and experience. Poorly done, email blasts can cause damage to your lists, losing repeat customers in the process.

Successful Email Marketing Campaigns

Thinking IT can set up beautiful emails that reach inboxes every time, creating loyal subscribers interested in what you have on offer.

Working seamlessly with your website, once your content management system (CMS) is configured, you’ll be able to automatically send out ‘Welcome’ emails to new subscribers.

After setting up your lists, you’ll be able to send automated regular or special offers to the right customers at the right time.

To save costs, if you’d like to send stunning looking emails to your customers yourself, outside of the planned schedule, we’re more than happy to show you how.
We can help with images, graphics and design as much or as little as you require.

To have a successful email marketing campaign, there are some points worth noting and following to make sure your automated emails go straight to your customers Inbox and not their Spam Folder, or worse become blacklisted as a ‘Spammer’.
While not a complete list, the following 5 actions are widely considered as what defines spam.

No One Likes To Be Spammed

Sends emails that result in an unacceptable number of invalid addresses (hard bounce), typically when sending to a list that’s over a year old
Uses third-party email addresses, domain names, or mail servers without proper permission
Sends emails to public or role-based email addresses (i.e.: webmaster@domain.com.au or info@domain.com.au)
Fails to include a working “Unsubscribe” link in each email that allows the recipient to remove themselves from the mailing list
Fails to include in each email the valid physical mailing address

These are some of the reasons why you need to have your e-marketing campaigns set up and configured by professionals.
Thinking IT will make sure you’re set up to mitigate being called a spammer, confirming email addresses that are supplied by subscribers actually do exist before they’re added to your lists for e-mailing out.
Your lists should be monitored and cleaned up periodically, removing bounced emails as they occur. Depending on the size of your lists, every 6-12 months is recommended for removing inactive customers.

Thinking IT has set up successful email marketing campaigns for many local Adelaide businesses as well as large national organisations and can set yours up too.

After A New Website Design That Ranks?

Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, Thinking IT can design a stunning website for your business and make sure it ranks on all search engine result pages (SERP’s).
After discussing your goals and analysing what you require, Nigel will be able to let you know exactly what the costs will be to meet your unique needs.

At Thinking IT, we can handle everything to make your online presence a success. From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media or PPC marketing.