Local SEO, Local Search & SEO Adelaide.
Customers find businesses close to them with Localised Search.
The question you need to ask is Are They Finding Your Business?
Everyday thousands of people search for products and services locally, many by suburb or area relative to a capital city, such as Adelaide north, south, east and west and Adelaide Hills. These are the best type of customers from a return on investment perspective. Neighbourhood referrals can generate additional sales at no cost too!
This is particularly important if you supply services. Tradies are a good example of this. You don’t want to be travelling hours for quotes when there’re many people closer to you that are looking for the services you offer. Then there’s the cost of travelling to complete the project once you’ve won the quote. Wouldn’t you prefer to work closer to home?
Your customers are searching for local businesses just like yours, so let them find you!
What Businesses Need Local SEO?
Any business that wants local customers in Adelaide to find them in search engine results and then call or visit them, require local search for their website. Most customers want to interact with businesses that are close to them, so it makes sense to attract people who live near to your physical location, there’s less travelling time for them and for you.
These 2 Adelaide businesses operating across the north and north east suburbs used local SEO and individual suburb pages with great success.
Focusing on outdoor blinds and outdoor umbrellas, Inviron wanted to focus primarily on suburbs around and close to the Adelaide CBD plus North Eastern suburbs.
Pooraka Bottle & Can Recycling
Given the local nature of the service and the number of recycling competitors nearby, the focus was suburbs within a 30 minute drive to the recycling depot.
Local search techniques can also be used effectively for small Adelaide businesses that want to attract customers from specific suburbs, like landscapers from Visual Landscape Gardening achieved by using the very experienced Adelaide SEO specialists from Thinking IT.
Visual Landscape Gardening
With pages for areas such as North, South, East and West, the website also has pages for promoting their range of landscaping services to a wide list of suburbs.
How Is Local SEO Different To Organic SEO?
All factors that apply to organic SEO such as on-page factors, linking and quality content also apply to local Search engine optimisation, with some additions.
Three of the most important differences with SEO Adelaide are:
Most importantly, to be found in Google’s Local Search, you need to set up a Google Page for your business that links to your website. Your business name, address and phone number (NAP) is what Google will use to ‘place’ you locally (Google Places).
Secondly, called ‘citation’, any time, on any website your businesses NAP is shown, it should show the same details that appear on your Google Business Page and in the same format. If you’re going to abbreviate Road to Rd on your Google Business profile, keep that consistency on your website and everywhere else.
Thirdly reviews still count. The number and quality of content in each review is still a local SEO ranking factor.
On your website, every page, not just your ‘contact us’ page, should include your business name, address and phone number. Including these details in the content of pages is also a good idea. Take advantage of schema local mark-up, which search engines love plus upload a KML (Keyhole Mark-up Language) file which is used to pinpoint locations in mapping applications, such as Google Maps for mobile.
10 Step Local SEO Plan For Success
Having a plan in place for local search engine optimisation is critical to getting the type of customers you want.
Below are the steps or process that your SEO specialist, Nigel Brookson will use to have your website URL’s at the top of search engine result pages (SERP). Depending on your monthly budget, not all steps will get the same amount of attention, and if we’re building a new website, the first step (Website Analysis) will already be taken care of.
Regardless of your monthly spend, there will be a focus on what will get you new customers as quickly as possible, and what gives you the best ‘Bang for your buck’.
If you’d like to know what’s involved within each step, you can click on the ‘Read More’ buttons which will open up that page in a new window, so once you’ve finished reading and close that page, you’ll be back here.
Local businesses should also target geographical and ‘long tail keywords’ to be found for those areas and more specific search terms.
After A New Website Design That Ranks?
Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, website designers from Thinking IT can design a stunning website for your business, then an experienced SEO specialist will make sure it ranks at the top of all search engine result pages (SERP) using local SEO Adelaide techniques.
After discussing your goals and analysing what you require, Nigel will be able to let you know exactly what the costs will be to meet your unique needs.
At Thinking IT, we can handle everything to make your online presence a success. From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media or PPC marketing.