Targeted Search Engine Optimisation Adelaide Business Need To Succeed.
Thinking IT are Adelaide SEO specialists that optimise websites with a SEO Plan, so they appear high in search engine result pages (SERP).
The higher a website appears on the first page, the more likely someone will click on the link to view that website page, so search engine optimisation is important for attracting new customers to your business.
But are you attracting the traffic or customers you want?
Are the visitors to your website really potential customers needing the services or products you offer?
Global Search V Local Search
Well it is, however there is no point having someone interstate or overseas coming to your site if you only, as most Adelaide based businesses do, provide your services locally across suburbs of Adelaide or South Australia. For this you need a localised SEO approach, targeting search terms Adelaide customers use.
Local SEO Adelaide
A quality, targeted SEO Plan adopted for your business will always outperform global search engine optimisation results.
This also includes Pay Per Click campaigns & any social media efforts on Facebook and Twitter, particularly with regards to getting the best return on your dollar invested.
Most people, most of the time to get better more qualified search results related to the products or services they’re after will type the ‘what’ followed by the ‘where’.
Keyword search volume confirms most people will include the capital city, so for us Adelaide is the ‘where’. Many drill down further if they’re after local businesses, so the ‘where’ becomes the suburb they live in.
Visual Landscape Gardening
With pages for areas such as North, South, East and West, the site also has pages for promoting their range of landscaping services to a list of suburbs.
Inviron Blinds
Focusing on outdoor blinds and outdoor umbrellas, Inviron wanted to focus primarily on suburbs around and close to the Adelaide CBD plus North Eastern suburbs.
Pooraka Bottle & Can Recycling
Given the local nature of the service and the number of recycling competitors nearby, the focus was suburbs within a 30 minute drive to the recycling depot.
Each of the websites above, care of those suburb pages have increased site keyword density for major search terms, plus many more internal links.
What Is Search Engine Optimisation (SEO)?
SEO (Adelaide) an acronym for search engine optimisation (Adelaide), is about making your website pages appear high on the first page of search engines (Google® and Bing®) when visitors search with keywords or key phrases that are relevant to information, products or services your Adelaide small business website has on offer.
If you want your website, which is your business online, to be seen by people, your website pages need to be optimised with good search engine optimisation techniques so search engines list your website pages high up on the first page of their search results.
It’s accurate to say that if your website is not listed ‘organically in the first 3 positions, a potential customer will visit your competition instead.
For this you need a SEO Plan!
Thousands of searches are performed everyday by people looking to know, looking to find and looking to buy something your business offers. Are they finding you?
If not talk to a search engine optimisation (Adelaide) expert from Adelaide SEO company Thinking IT about how to get more people to find your website.
Profit From Our Experience
Need More Customers? The SEO work we can do will rank you high in Bing & Google Search.
Since 2000 Thinking IT has helped small businesses across Adelaide, South Australia and large corporations, across all industries, become more profitable by being found online with affordable search engine optimisation (Adelaide).
SEO Plan – 10 Steps To Your Success
At Thinking IT, we take a customised approach to achieving your aims and goals. One approach does not fit every business.
The following 10 steps of the SEO Process are adopted and tailored to varying degrees based on your needs and budget.
Website Analysis
Making sure the layout follows all the principals of good website design is a critical component of SEO. If the coding framework (foundation) is poor, time and money spent on optimisation will be wasted.
‘Analytics’ can let you know what pages are landed on, where they go next, how long they spend on each page and what page they exit, plus many other metrics.
Keyword Research
What are the search terms, the keywords and phrases to be optimised for greatest return on your investment? A SEO Plan will spell out what pages, categories and articles need to be created to achieve the goal.
While volume is important, a shotgun approach does not work as well as targeting quality customers that want to buy your products or services.
Competitors Analysis
Seeing who’s who in the zoo is important to take advantage and exploit their vulnerabilities. Knowing what they’ve done, allows us to know what needs to be done to out rank them.
Achieving top ranking positions doesn’t happen by accident. Your competitors are where they are for a reason.
Web Page Optimisation
Making sure every page conforms with search engines algorithms will make sure you’ll be rewarded with high ranking in SERP’s.
Quality content is King! Always has been & will be!
Keyword density on the page, the number of times it appears and its frequency is important. ‘Keyword stuffing’ will result in your position dropping, or worse.
Social Media Optimisation
Social profiles, (Facebook & Twitter) need to be setup correctly.
Far more important are the profile pages for your business on Google and Bing. They must match what’s on your website exactly.
Social networking is a metric, but it’s importance to ranking high in SERP is very small these days.
Blog Submission
Fresh, original content is an extremely important component of any SEO Plan.
A blog or category that contains regular articles such as a portfolio of your work should be updated regularly.
If your budget for a search engine optimisation (Adelaide) plan allows, content uploaded once a week is ideal, once a month is a minimum to achieve growth or maintain a ranking position.
Press Releases
Email marketing is a good way of letting customers know you have something new to share, a new range of products, or a special on offer.
Does the information help or benefit customers?
Repeat customers are your best customers and will become advocates of your business.
Article Submission
A business wanting to become an authority for specific search terms will have another blog or category that supplies industry information.
By supplying correct and useful knowledge to third-party blogs, you’ll become the industry expert & be rewarded with authority status placement over and above number 1 in SERP’s.
Directory Submission
All your article content needs to be placed on other websites to create referral links (Inbound-links) and recommendations.
Thinking IT can also create additional articles placed on quality directory sites, increasing your websites exposure and therefore your businesses exposure to more potential customers.
Link Building
Done correctly, in-bound linking to your websites pages and articles will boost their authority and SERP position.
It takes time and a great deal of expertise to create quality links, which is why many fail!
Thinking IT excel at creating quality links with both text and images.
Monthly Report
After the work’s completed, you’ll be emailed so you can take a look.
Time is money so to give you the best ROI, we’ll supply a summary of major work completed.
As mentioned above, Thinking IT creates custom websites then optimises them based on your objectives and budget.
To get the best bang for your buck, after analysing who currently holds the top 3 positions and what they’ve done to achieve that, we’ll come up with a plan to make your website there instead. This will, especially on tight budgets mean a greater focus will placed on fewer of these steps.
A plan is paramount to success. Regular weekly/fortnightly/monthly work is required.
Three factors effect the result. What you do, what your competitors do and what the search engines like Google do!
Search engine optimisation (SEO Adelaide) is the best and cheapest way however, to get the phone ringing or requests for a quote.
Most Recent Articles Discussing SEO
SEO Specialist (Adelaide, SA) AU
by
(Estimated reading time: 6 minutes)
SEO Specialist Adelaide - Your Local Adelaide SEO Expert.Adelaide based Thinking IT specialises in search engine optimisation (SEO) of websites so they rank at the top of search engine … Read More
Google Page Experience Update (June 25, 2021)
by
(Estimated reading time: 5 minutes)
Google Page Experience Update Rewards Good User Experience With 5 Key Signals.This update did not come as a surprise to webmasters because Google announced it was coming, back in May … Read More
Google Medic Update (August 1, 2018)
by
(Estimated reading time: 7 minutes)
Google Medic Update Rewards Expertise-Authority-Trust (E-A-T).Across many years, the Google Algorithm has undergone many updates, some major and some relatively minor. While it's … Read More
Are You After A Website Design That Ranks?
Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, Thinking IT can design a stunning website for your business and make sure it ranks at the top of all search engine result pages (SERP).
After discussing your goals and analysing what you require, Nigel will be able to let you know exactly what the costs will be to meet your unique needs.
At Thinking IT, we can handle everything to make your online presence a success.
From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media marketing.
