Increase Your Websites Reach By Writing A Blog.
The best way to increase your websites prominence in SERP’s is to write a blog.
Blogs are articles written about different aspects of your business. An article could be information about products you have for sale, or services you provide that are stored in categories for ease of navigation.
Done well, article writing for your blog will be the most beneficial component of your SEO plan. Done poorly, it can become time consuming with no reward or expensive if you pay for articles to be written that do not attract any additional traffic to your website.
Copywriting is a skill that needs to be acknowledged. It is no easy task to sit down and write 500-750 words about a singular topic, even when you are very familiar with the subject matter.
Copywriters from SEO company Thinking IT are very experienced when it comes to writing content for websites.
All content is well written, grammatically correct, laid out in an easy to read format, contains good quality links to relevant pages and is optimised for the target keywords.
The following list describes the elements an article for blog submission should confirm to, taking into account user readability and SEO practices:
What Is The Article About?
What information are you wanting to share with your readers? In other words, what is the article going to be about? Is there something you want your readers to do after reading the article?
Writing down the answers to these questions will help you plan the content and layout of your article for your blog. A blog article should be between 500-750 words long and contain 3-4 keywords that are specific to what you are writing about. Each search term you are wanting the article to be found for should be mentioned 2-3%, so your keywords should be included about 5 times each throughout the article and definitely used in the first 200 words.
Consider using images to illustrate your points, a picture is worth a thousand words.
How To Layout Your Article
Consider the following 3 points:
- Using headings and sub-headings for different points makes an article easy to read and is also good for SEO as well. Headings should include target keywords, just don’t get too repetitious.
- Use paragraphs for new points, not new sentences. Every paragraph should have it’s own point. Sentences should be concise, get to the point quickly. Aim for 2-3 sentences per paragraph.
- Lists are a useful way to highlight a number of points you want to make. They can be numbered, or separated with bullet points if the order is not important.
Add Internal Links To Other Articles Within Your Blog
As mentioned above, each article should have a focus that you discuss in some detail, but you often will touch on subject matter that is described in more detail with another article, already written. This is a good opportunity to use inbound links to that article, so if your readers are interested, can easily go to that article to read more about that subject.
Inbound links are part of the link building strategy in your SEO plan.
How Do You Want Your Readers To Respond?
Some articles are for informative purposes only, you supply visitors with useful information about a topic. However, most often there is a goal. It could be you are wanting readers of your blog to purchase items you talk about, from you. You may offer the services required by your readers to complete projects your blog talks about.
If there is a goal, you will want to create a ‘call-to-action’.
Add Content Regularly
One of the best SEO strategies for ranking high in SERP’s is to write articles on a regular basis. This will ensure search engine bots will come back to index your content on a regular basis.
Summarise Your Major Points
In conclusion, if you are wanting to rank higher on search engine results pages, blog submission is an important component of any SEO plan.
Writing articles for your blog provides the following benefits for SEO:
- Increases your search engine results page ranking (PageRank) for specific search terms (keywords) as keyword density builds,
- Increases the range of keywords your website is found for,
- Increases the number of pages readers are likely to read every time they visit your website, and the amount of time they spend on your website, both of which are SEO signals by search engines.
Give something away for FREE. Everyone loves something for nothing!
After publishing a blog article, let your social media followers know of it by including it on the top 3 social media sites, Google+, Twitter and Facebook.
If you haven’t already, set up an email newsletter that visitors can subscribe to. Every time you publish an article, a newsletter can be sent to your subscribers to read.