Elements Of Good Website Design Adelaide Businesses Deserve.
Your website is your business online, so when looking at a web design, ask yourself How do you want your business to be portrayed to visitors?
Apart from providing information about your business, the services you provide or products you have for sale, how to find or contact you, Is there a goal? In other words, after people have found your website, What would you like them to do?
Good website design Adelaide businesses deserve addresses that fundamental question by creating a funnel, directing visitors to where you want them to go.
For many small businesses that provide a range of services, you want people to feel good about wanting to try your services and contact you for more information, or perhaps request a quote.
Visual Landscape Gardening
As a magazine style design, visitors can quickly find the aspect of landscaping they’re looking for.
Living Pictures By Tony Stanton
A simple layout with lots of information, the design process and examples of local landscape design.
Good Website Design Attracts Attention
The top part of a website is seen first and if scrolling is required to see more, what is seen at the top should make people scroll down to read more.
Images can be static, or can be included in various slideshows that are designed to make a first great impression.
Any photographs used should be clear, crisp and as large as possible to make an impact!
Australian Society Of Cytology Inc
A ‘Hero’ banner at the top with a message from the president welcomes members and potential members to the ASC website.
The page container is ‘boxed’ to allow for a background image with shadow border that stays static as visitors scroll down the page.
Wand Warehouse
An ecommerce website design, there’s a slideshow banner at the top promoting specific brands. Graphics were created and displayed below to direct visitors to specials.
A ‘Specials’ page is great for moving stock you may have lots of.
Inviron Blinds
Trade related small businesses for example should display and promote the great work they’ve recently completed for past clients. Choose the best one each month.
A ‘portfolio’ section lets prospective customers see what they can expect.
Take Your Time – It’s Worth It!
Take Your Time – It’s Worth It!Instead of taking a quick ‘happy snap’ on your phone complete with harsh shadows and rubbish in the background, consider using a digital camera and put some effort into creating a picture that reflects you care about how your work looks.
If your talents lay elsewhere, Thinking IT can assist with our professional photography service.
Headings, slogans or call to action sections should all be considered along with images to attract attention. Yes a picture is worth a thousand words.
Good Web Design Is User Friendly
Making it easy for customers to see and read what you have to say is very important. A good website design (UX design) will feel spacious, with text that is large enough and clear enough to read. There is an infinite number of fonts available these days, but should be considered carefully when deciding what the main text will be. Additional fancy fonts can be added for effect and headings can use a different colour, but we strongly suggest keeping a black text on a white background for the main text on your website.
Main menu navigation links are the easiest way to show visitors where to find information that is important and most often sought. Navigation to other pages of your website can effectively be handled with call to action sections, buttons or links from within those main pages.
Good Website Design Helps Build Your Brand
Your website should not just reflect your business, it should promote it. There will be visitors leaving your site without completing a form, buying a product or calling you straight away, but they should remember your name and by using good design, they should leave with a good impression of your business.
Often, visitors may just be researching to discuss with other decision makers later, or checking out the competition before making a decision who to take the next step with.
If they leave your website remembering your name and liking what they saw, like you visiting Thinking IT, chances are they’ll come back again.
To increase the chances of people not leaving your website, without taking some sort of action, call to action sections and quote forms are handy.
We have Everything you need to create an Awesome website!
Need More Customers? The SEO work we do will rank you high in Bing & Google Search.
This is one of the main reasons people prefer online vs bricks and mortar retail, they’re left alone to make decisions in their own time without feeling harassed by salespeople.
Good Website Design Requires Good Content
If you’re wanting your website pages to be found high up on the first page of search engine results such as Google and Bing for specific search terms, you require good content. Even if you don’t, all text should be grammatically correct without spelling mistakes, be clear and concise.
Content Is King
Copywriting is a skill that’s not practiced by many anymore, which is why most of our customers prefer to use the copywriting services Thinking IT offers, especially if SEO is important, allowing you to stay focused on your business.
Fresh original content helps to keep your website current. For SEO, having a blog or portfolio with new content added on a regular basis will help keep search engines coming back.
Good Website Design Should Adopt Current Code & Browser Standards
Updates Are Inevitable
Browsers, like Chrome, Internet Explorer; now Edge, Safari etc. are updated often.
As coding standards change, browsers change to keep current.
Your website should too.
Websites do have a shelf-life and do require maintenance.
If your website has been up for 5 years or more and has not been updated, you will be looking at an upgrade.
What you do, what your competitors do and what search engines like Google do.
If your competitors are working to improve their ranking position, if Google changes how its ranking factors effect their algorithm and they do often, and you do nothing on your website, your ranking position will drop.
Page Load Time
If your website takes a long time to load every page, chances are visitors will become impatient and leave.
Many extremely large images can be the cause if not handled correctly using modern coding standards.
Your website pages should load quickly, especially if viewed on smaller screen devices that don’t have the processing power PC’s have.
Website Security
Hackers reeking havoc with websites is nothing new, but in recent times, the number has increased sharply.
There are a number of ways to increase your websites security, with one being the addition of a SSL Certificate from a reputable supplier.
All websites designed by Thinking IT will be https.
Certificates last for one calendar year and must be renewed.
WordPress & Woo Commerce
Most all custom built websites designed by Thinking IT take advantage of the WordPress framework, also used by some of the largest and most famous websites across the world.
If you’re after selling products online, Woo Commerce provides a seamless and secure integration.
Set up as a content Management System (CMS), WordPress can allow novices to add and edit content without coding experience.
Website Hosting
Hosting is a very important component in creating the website design Adelaide businesses need to have all the functionality required for an amazing site.
All websites designed are hosted on our fast SSD servers which also provide the best level of security.
After A New Website That Ranks?
Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, Thinking IT can design a stunning website for your business and make sure it ranks on all search engine result pages (SERP’s).
After discussing your goals and analysing what you require, Nigel will be able to let you know exactly what the costs will be to meet your unique needs.
At Thinking IT, we can handle everything to make your online presence a success. From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media or PPC marketing.
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