Thinking IT – Website Developers (Adelaide) Build Stunning Websites That Rank.

For more than 20 years, Thinking IT has been looking after the online needs of small businesses across Adelaide, SA and Australia. Specialising in the design and development of UX websites we’re renowned for the ability to deliver our clients at the top of search engine result pages (SERP) using best practice search engine optimisation (SEO) techniques.

Achieving the dominance in SERP for our clients does not happen by accident. Understanding what’s required when implementing Google’s search quality guidelines and 200 Google Algorithm Ranking Factors is something that only one experienced and skilled professional can achieve, in an industry where results are measured and shown for the world to see.
There is only one ‘number 1’ position, and to the winner go the spoils of increased traffic to their website.

We’ve discussed the role website designers play in a previous article, particularly with regards to designing a modern ‘user experience’ (UX design) layout, but it’s our capabilities in website development that really sets Thinking IT apart from mainstream digital marketing companies.

So while web designers, especially proficient ‘User Interface’ (UI) and ‘User Experience’ (UX) website designers do have an important role in the design, layout and visual aspects of a site, keeping visitors ‘hooked’, it’s web developers that turn the design ideas into reality by writing all the code!

The term ‘Full-stack’ refers to being both a ‘Back-end’ and ‘Front-end’ developer.

The back-end of a site is where the website’s core framework is designed. Back-end website developers are experts in programming and using software languages like Java, PhP and Bootstrap, commonly used in every site.
The work done is not seen by visitors because it involves coding on the web servers and databases, not on the Internet’s browser.

The front-end, often referred to as ‘client-side’ development is more connected to web design than back-end development because it involves using languages such as HTML, CSS, and JavaScript to create things a visitor can see. Contact forms are an example of something Front-end web developers would work on.

This is why many people, if they’ve used digital marketing companies in the past have had a bad experience.
Typically these agencies rely on WordPress and a free or cheap ‘child-theme’ that has already been designed and developed. All that’s required is to add a logo, change a few colours and then write each web pages content. No coding skill is required and a ‘What You See Is What You Get’ (WYSIWYG) interface allows for most customisation anyone can learn how to do.
Any further customisation a client requires is often handled using ‘Plug-ins’ that have been again already been designed and developed to perform specific functionality and are compatible with WordPress.
The problem with this model is many third-party plug-ins aren’t maintained for long and often become incompatible as WordPress updates it’s core (3-6 times a year).
The other real danger is the security protocols within the free or cheap child theme and plug-in’s is their lack of security protocols.

Of course, you’re paying a premium for what these online marketing agencies are getting cheap, and after you’ve been promised traffic to your website that hasn’t materialised, or you’ve spent a small fortune unnecessarily on an expensive ‘Pay Per Click’ campaign, you’re left with a website that needs a lot of work to fix.