Social Media Integration Can Boost Your SEO Efforts.
Social networking is used by many of your customers. Almost as many people, although this number is dropping, connect to the Internet to visit social media sites, compared to visiting Google or Bing to search for something.
It makes sense then, if your customers are using social sites, your business should be visible there too.
Which Social Media Sites Are Important To SEO?
To get the best SEO benefit from social signals, joining both of the top 2 social networks for business should be considered. Read on to find out which social sites to set up a business profile on, in level of importance and why.
Facebook
‘Like’ it, or not, pun intended, Facebook is part of the fabric of today’s society. Facebook users are interested in what their friends have to say, so their opinions count. If one person ‘likes’ your business, blog article or page, it is likely friends will want to at least take a look, giving your website reach to many people.
Twitter
The way people communicate has changed. Letters have been replaced with e-mail, conversation has been superseded by text messages and Tweets. Whether this is for the better, or not (the answer is definitely not) this trend is not a fad, the younger generation especially are always looking for ways to do things quicker with no attention to detail, emphasis on perfection or consequences of ambiguity, it’s here to stay, so you had better join the masses and get on board, or be left out in the cold!
Many people in business have personal social media sites they regularly post updates on.
Post no more often than posting articles on your websites blog, and…
Project a professional image. Your rants are not only going to be seen by friends but potential customers as well. Do you really want to upset customers who don’t necessarily share your point of view, or support a different football team?
Your personal views on race, religion, creed and yes I’ll mention football again, should stay personal!
Social Media Benefits For SEO
Google does not look at social signals when determining the rank of a web page. However, contextual links published on social media sites are considered to be credible backlinks.
Google crawls social media websites for data in the same way that it would any other site. Facebook and Twitter pages are treated like any other pages in Google’s web index, so if something occurs on Twitter or Facebook and Google’s bots are able to crawl it, the information will appear in Google’s search results.
Proof of this is easy to demonstrate. ‘Google’ a major company name, product or service to see how high the companies social media pages appear in the search results.
‘Content is King’ for SEO success! Always has been and always will be. So content placed on social media sites is important for SEO too. The same rules apply when posting content and images to your social pages that apply to adding a page to your website.
The web itself is inherently social. Building relationships, expressing identity and sharing information is what the web does best, so should be considered a part of your overall SEO plan.
After A New Website Design That Ranks?
Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, Thinking IT can design a stunning website for your business and make sure it ranks at the top of all search engine result pages (SERP).
After discussing your goals and analysing what you require, Nigel will be able to let you know exactly what the costs will be to meet your unique needs.
At Thinking IT, we can handle everything to make your online presence a success. From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media or PPC marketing.
