Social Media Marketing & Integration (Part Of A Digital Marketing Strategy).

Social media marketing is a component of digital marketing strategy that includes building social media profiles and integrating them on your website.
There are several ways in which you can make social media a part of your online presence, but before you do, you should have a strategy and know exactly what your goal is.

Social Media Marketing & Integration (Adelaide)

Social Media Integration

All of Thinking IT‘s clients have social media profiles and all use and utilise them in different ways.

Some clients ask us to manage their content for them and we integrate the websites content, articles into Twitter and Facebook so they don’t have to and it gets done.

Some clients do it themselves, adding a few images once every couple of years, which does more harm than good.

All clients are aware of Thinking IT‘s position when it comes to social media marketing, which is it’s a massive waste of time and money for most (99.99%) Adelaide small businesses!

The reason is, being followed on Twitter or liked on Facebook does not generate sales.

Your ‘Facebook friends’ who do actually know you will come to you for a quote in any case and those who don’t know you from a ‘bar of soap’ but have nothing better to do than collect virtual friends will use a search engine 90% of the time in any case.
So exactly what have you gained from your efforts?

What Is Your Online Goal?

The answer should be…

To drive as many visitors as possible, who are interested and able to use your services, or buy products from you, to your website in the most cost effective way, achieving the best return on investment (ROI) possible.

Targeted, local SEO Adelaide businesses spend their hard-earned money on ticks both boxes, with email marketing efforts coming a distant second. Social media marketing is last!

Adelaide’s small to medium sized business are not about building a brand in the same way ‘Adidas’, ‘Coca Cola’ or ‘Ford’ are. These companies spend millions on all forms of marketing and even they spend the least on marketing via social media.

Browser Business Profiles Are Valuable

Having your business appearing alongside search results is valuable for building your brand and evokes trust and credibility. This means you should have a few social profiles created that get updated regularly, but be smart with how you go about it.
Thinking IT can set these up for you, along with both Bing and Google business profiles so you get noticed within search engine result pages with some free marketing care of these two search engines.

Apart from ranking 1st and 2nd in Google’s search results, the business profile appears for Visual Landscape Gardening too

What Social Media Profiles Are Worth A Look?

While there are many social platforms, the following 5 social media sites are by far the most popular.
One is owned by Google and two by Meta (Facebook). It’s also worth noting when Facebook came on the scene they did polarise Internet traffic.
People did sign up in the millions across the world. Google launched Google+ to try to get some of the social traffic away from Facebook, but with an annoying and dictatorial approach that saw their demise in that space after only a couple of years of bullying people into joining, plus they offered nothing new or better.

It’s also worth noting Google placed high importance on social signals within their metrics for ranking in their search engine results pages (SERP) years ago when Facebook was first launched, but that relevance has all but disappeared, understanding most profiles were fake, set up for that purpose alone and after a clean up by Facebook and loss of interest by many about half the profiles remain.

Google V Facebook

Facebook is all about social interaction. Or at least that’s how it started out. It’s about sharing your life with virtual friends in a ‘look at me’ manner.

Despite trying to be a social platform, Google is search. In fact ‘Google it’ has become part of our vernacular for using the search engine to find information on anything.

If you want your business to be found by potential customers who use search terms related to the services or products you offer – Google wins!

Facebook

‘Like’ it, or not, pun intended, Facebook is part of the fabric of today’s society. If one person ‘likes’ your business, blog article or page, it is likely friends will want to at least take a look, giving your website reach to more people.

Having said that, real friends will physically see the work done or product purchased, making the likelihood of a referral even stronger and more likely and they’ll most probably visit your website directly as a result.

Instagram

Sharing pictures is nothing new, Google promote images high within their search results.

Bought by Facebook for 1 Billion dollars (now Meta) Instagram is about sharing pictures and videos of interesting experiences with friends.

The platform allows ‘tagging’ which is the politically correct 2022 way of saying tracking of people and places.

Twitter

‘Follow Us’ is the slogan that wants you to ‘tweet’.

A great way for the uneducated to communicate in 160 characters or less using abbreviated language ;D.

# tags are used to link tweets to categories. It’s volume of traffic took a massive dive after President Trump was banned for, well being a Republican and not following the narrative Twitter wanted to promote.

YouTube

Bought by Google, it’s home to videos of just about anything.

Many small businesses use it to promote their services and products, but not ideal because your video will be surrounded by other competing businesses and paid adverts.

Thinking IT can display your professionally taken videos on your website where there is total control.

Basically combining all the attributes the other social media websites offer, Pinterest is more like your classic blog that can be looked at by members/subscribers.

Many home business people use it to promote their wares.

Due to the nature of it’s image/blog content across just about every genre, many articles and images appear in Google’s search results.

All these social networking sites have one thing in common. They all make money from the personal content you uploaded to them, that they now own and can do whatever they want with.

The time and money spent on even these social juggernauts should be minimal, as mentioned above your efforts and/or money should be devoted to search engine optimisation (SEO) for your website and on your business operation.
As our successful clients can testify to, that philosophy works far better financially and from a ‘mental state’ point of view.

After A New Website Design That Ranks?

Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, Thinking IT can design a stunning website for your business and make sure it ranks on all search engine result pages (SERP’s).
After discussing your goals and analysing what you require, Nigel will be able to let you know exactly what the costs will be to meet your unique needs.

At Thinking IT, we can handle everything to make your online presence a success. From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media marketing.