Google Mobile Update Puts More Mobile Friendly Websites In Search Results.Thanks to advances in processor miniaturisation, mobile smartphones are capable of rendering websites quickly, that is if the site itself is 'mobile friendly'. More people every year are using smart phones to search the web, for information, find services and to buy … Read More
Google Penguin Updates (2012 – 2016)
Google Penguin Updates Penalises Manipulative Link Schemes & Keyword Stuffing.Link volume (amount of inbound links) plays a significant role in determining a webpage's score after it's been crawled (cached) then indexed by Google. As a result, many low quality websites, those with 'thin' content, but a high amount of incoming links appeared … Read More
Google Panda Update’s (2011 – 2015 )
Google Panda Update Algorithm Rewards Good Quality Websites.Since the launch of 'Caffeine Update' in 2009, there's been much discussion surrounding the use of 'black-hat' SEO tactics and the rise of 'content farms' as a way to increase ranking positions in search engine results pages (SERP). The problem was however these practices existed … Read More