SEO Specialist Adelaide – Your Local Adelaide SEO Expert.
Adelaide based Thinking IT specialises in search engine optimisation (SEO) of websites so they rank at the top of search engine result pages (SERP).
After visitors to Bing or Google have entered in a search term, because they’re after businesses that provide services or sell products they’re interested in, you want your website’s URL to be found at the top, number 1.
This is what a specialist in SEO does.
Even though Bing (Microsoft Edge, formally Internet Explorer) is small, 6.7% of millions of people looking for businesses just like yours shouldn’t be ignored.
These figures shouldn’t be surprising because after all, Google’s core business is search, while Microsoft focuses more on ‘Office’ products such as Word, Excel and email services.
Given Google’s volume of traffic, Thinking IT, the SEO Specialist Adelaide businesses use to drive more customers to their website focus on the Google algorithm to place clients relevant URL’s appear at the top of the first page in SERP. As a consequence, ranking number 1 in Bing will also happen, so clients of Thinking IT end up with total domination across both, as well as other search engines like Yahoo and DuckDuckGo.
The Google Algorithm has over 200 metrics or ranking factors that determine what URL appears first and what appears further down (10 organic listings per page). Typically, Microsoft Bing places more significance on ‘on-page optimisation’ and incorporates social signals, while Google is more focused on Expertise, Authority and Trustworthiness (E.A.T.) and links, after content that is.
For Google, ‘Content is King’, always has been and always will be. Well written content with images that complies to Google’s search quality guidelines will rank well.
Google’s search algorithm is one of the world’s closest guarded secrets, in fact given its complexity, it’s entirely possible that no one person knows it all.
However because Google’s focus is on delivering quality and relevant results for it’s customers, those people who enter search terms, it’s in the search engine giant’s interest to let webmasters know what constitutes good quality content and what doesn’t.
Understanding what’s required and how to effectively incorporate the requirements is why Nigel Brookson (SEO Specialist Adelaide) is so highly regarded in the search engine optimisation world, across Adelaide, South Australia and Australia, with a proven history of success over 20+ years.
Then after the 6 week time frame, you were told was required, you have lots of ‘Facebook Likes’ but your website still isn’t being found for major search terms, but it’s suggested you should set up a ‘Pay Per Click’ (PPC) campaign and pay for leads, or that you need substantial work done on your website.
At Thinking IT, you will always get the truth, upfront! Sometimes it may be brutal truth, but better that than being mislead with your hard earned money.
We will rather tell you at the beginning your website is outdated and wont ever rank in Google if that’s the truth.
Owners of sites that are 10 or more years old and/or not mobile responsive are automatically told there’s no point spending money on anything other than a new website.
Top 10 Aspects Your Website Must Have To Rank!
The following lists the minimum standards required for websites to rank at the top of SERP’s.
Adelaide SEO Specialist, Nigel Brookson will look at a client’s current website to see if this basic criteria is met when asked by the owner to be taken on as a new client.
This will determine if a new website is required, or whether work on the website design needs to happen first, to fix up some issue before optimisation commences.
- Website framework must be modern, using HTML5 coding and practices
- Domain name URL must be HTTPS, a recognised SSL certificate must be installed
- User Friendly (UX) design and layout
- Site must be responsive to all screen sizes (mobile responsive)
- Major pages for services included in Navigation Menu/s
- Blog with images showcasing services completed for past clients
- Keyword rich articles in a separate blog, linking to major pages
- All content on pages and articles must follow ‘E-A-T’ guidelines (search quality guidelines Sec. 5.3 page 27)
- Quality semantic backlinks from quality websites, not paid links from link farms
- Hosted on fast, secure severs with up to date software that supports all the functionality required
As mentioned above, some business owners may not like the answer, but it will be the truth. We will never say we can do something, if we know we can’t because our hands are metaphorically tied.
Our unblemished reputation is worth far more to us.
Tip For PPC Campaigns
Tip For PPC CampaignsThe quality of your page (Quality Score) plus user experience directly effects your cost per click. If your pages aren’t good enough to be indexed on the first or second page of Google’s search result pages, you’ll be paying a lot more per click (typically 3-5+ times more) than if the page contained good quality written content.
A good SEO plan is by far, the most cost effective way to drive visitors and business to your website. Another way of saying this is, especially with regards to local SEO Adelaide, you’ll get the best return on investment (ROI) by using search engine optimisation compared to any other media medium, including radio or television ads.
Your website is your business online. Perception is reality, so all images should scream professionalism not amateur hour.
If you don’t have quality images, just ‘happy snaps’ taken on a smartphone that are too dark and fuzzy, take advantage of the photography service offered by Thinking IT.
After A New Website That Ranks?
Whether you’re looking at upgrading or starting from scratch, provide services or have products you’d like to sell online, Thinking IT can design a stunning UX website for your business and make sure it ranks at the top of all search engine result pages (SERP).
After discussing your goals and analysing what you require, Nigel as your Adelaide SEO Specialist will be able to let you know exactly what the costs will be to meet your unique needs.
At Thinking IT, we can handle everything to make your online presence a success. From photography & graphic design services to copywriting your pages & website’s blog, set up automated email campaigns & look after your social media or PPC marketing.
