Local Search & SEO Adelaide.
Local Customers Find Local Businesses With Local Search.
Are They Finding Your Business?
Local SEO is a necessity for Adelaide businesses that benefit from local customers. If you have a physical address and want customers to call or visit you, or you want to service them, local SEO for Adelaide and metropolitan suburbs is a must.
But what is local SEO? and How is it different to organic SEO?
First, let’s look at the types of businesses that should include local SEO.
What Businesses Need Local SEO?
Any business that wants local customers in Adelaide to find them in search engine results and then call or visit them, require local SEO for their website. Most customers want to interact with businesses that are close to them, so it makes sense to attract people who live close to your physical location, there’s less travelling time for them and for you.
How Is Local SEO Different To Organic SEO?
All factors that apply to organic SEO such as on-page factors, linking and quality content also apply to local SEO with some additions.
Three of the most important differences with SEO Adelaide are:
- Most importantly, to be found in Google Search, you need to set up a Google+ Page for your business that links to your website. Your business name, address and phone number (NAP) is what Google will use to ‘place’ you locally (Google Places).
- Secondly, called ‘citation’, any time, on any website your businesses NAP is shown, it should show the same details that appear on your Google+ Page and in the same format. If you’re going to abbreviate Road to Rd on your Google+ profile, keep that consistency on your website and everywhere else.
- Thirdly reviews still count. The number and quality of content in each review is still an important local SEO ranking factor.
On your website, every page, not just your ‘contact us’ page, should include your business name, address and phone number. Including these details in the content of pages is also a good idea. Take advantage of schema local markup, which search engines love plus upload a KML (Keyhole Markup Language) file which is used to pinpoint locations in mapping applications, such as Google Maps for mobile.
With local SEO Adelaide, you’re competing with the local businesses in Adelaide that are similar to yours, so done well, there’s a great chance for you to dominate in search results.
Local businesses should also target geographical and ‘long tail keywords’ to rank higher than your competition.